minds. Those who spend hours hunting down best deals and discounts
refrain to spend some quality analysis of financial products. Instant gratifications to acquire luxury products, creates a
sense of urgency among masses. They spend and sometimes People overspend beyond
their means. Driven by the deal, they ignore the rate of interest they pay.
need it?”. As a consumer we are segmented and categorized based on our income groups and buying behaviors. In this information age and advent of social media (read marketing platforms) we are bombarded with hidden commands to buy or indulge in product and services.